ASK
ASK
Introduce NBA All-Star, Jalen 'J-Dub' Williams to the brand as its newest ambassador in three parts. A photoshoot, a short film, and a campaign teaser.
Introduce NBA All-Star, Jalen 'J-Dub' Williams to the brand as its newest ambassador in three parts. A photoshoot, a short film, and a campaign teaser.
THE PHOTOSHOOT
THE PHOTOSHOOT
As the defining piece of the campaign, the shoot was designed to put two things in the spotlight: the clothing & Jalen Williams. The classic look of the infinite white background created the opportunity to paint a picture of Jalen on a blank canvas.
It was important that each frame told a different Ecko story: Jalen signing with a graffiti pen, an action shot in the Ecko jersey, etc. This is how we make a first impression.
As the defining piece of the campaign, the shoot was designed to put two things in the spotlight: the clothing & Jalen Williams. The classic look of the infinite white background created the opportunity to paint a picture of Jalen on a blank canvas.
It was important that each frame told a different Ecko story: Jalen signing with a graffiti pen, an action shot in the Ecko jersey, etc. This is how we make a first impression.
THE FILM
THE FILM
For the duration of our time on the campaign, one of the main objectives on our mind was authenticity. So we decided to focus the film on Jalen's story with fashion and how the road lead him to Ecko Unltd. Rather than sitting down with Jalen in a manicured setting, we asked him to tell us his story in a series of voice memos, capturing the tale right from the source.
Using a variety of different animation techniques, from 3D renders to hand drawn frame-by-frame animation, we put as much human artistry in to the final product as we could.
For the duration of our time on the campaign, one of the main objectives on our mind was authenticity. So we decided to focus the film on Jalen's story with fashion and how the road lead him to Ecko Unltd. Rather than sitting down with Jalen in a manicured setting, we asked him to tell us his story in a series of voice memos, capturing the tale right from the source.
Using a variety of different animation techniques, from 3D renders to hand drawn frame-by-frame animation, we put as much human artistry in to the final product as we could.
THE CAMPAIGN TEASER
THE CAMPAIGN TEASER
This piece, the first to be released in the campaign, had to make a splash and build excitement for the campaign while giving people a hint of what was to come. Since Ecko is a New York brand, we had Jalen come to us.
The video shows what a day off in the city looks like for the 24 year old NBA champion. We follow him as he goes from his favorite pizza place to his go-to record shop and then on to the studio for the campaign photo shoot. All in a days work.
This piece, the first to be released in the campaign, had to make a splash and build excitement for the campaign while giving people a hint of what was to come. Since Ecko is a New York brand, we had Jalen come to us.
The video shows what a day off in the city looks like for the 24 year old NBA champion. We follow him as he goes from his favorite pizza place to his go-to record shop and then on to the studio for the campaign photo shoot. All in a days work.
