'Revolutionary' (Spec)

'Revolutionary' (Spec)

'Revolutionary' (Spec)

IDEA + EXECUTION

IDEA + EXECUTION

Spindrift is the only major seltzer brand that uses real fruit juice. That got us thinking: could we reimagine a classic fruit story to make the point? So we dropped an apple on someone’s head in the middle of winter—Newton-style—to spark a revelation about seltzer, not gravity.


SPINDRIFT IS THE ONLY MAJOR BRAND TO USE REAL FRUIT AS FLAVORING. IF IT’S IN THE RECIPE TO BE BOLD, UNIQUE, AND FRESH… WHY ISN’T THE BRANDING?

REAL FRUIT SHOULDN’T BE REVOLUTIONARY.

Shot & Directed by Owen Silleck

Creative Direction by Ariel Wile, Joey Rebeschi, & Owen Silleck

Starring: Ariel Wile & Max Vukovic